LUST & FEAST was awarded the World Beverage Innovation Award 2024 in the “Low/No Alcohol Beverage” category. The non-alcoholic aperitif “Bucco” convinced the jury with its innovative overall concept.

As a newcomer to the industry, LUST & FEAST is holding its own against strong competition and positioning itself as an innovator in the world of non-alcoholic beverages. The young company from Wolfschlugen near Stuttgart was founded two years ago and has been on the rise with its non-alcoholic products since January 2024.

Their aperitif " Bucco " combines a finely balanced aperitif note with the highest standards of taste and elegance - a drink that redefines enjoyment without alcohol. The fascinating taste of bucco leaves paired with warm, aromatic botanicals is reminiscent of cassis and is perfectly complemented by a hint of refreshing mint notes.

The award underlines the company's ambitions to take non-alcoholic alternatives to a new level and enrich the world of drinks. "The fact that we, as a newcomer to the industry, can inspire not only many connoisseurs, but also an expert jury with international standards, is a great joy for us and confirmation of our work," says co-founder Dr. Thomas Himmer.

With its non-alcoholic beverages, LUST & FEAST was able to gain strong partnerships in the retail and catering sectors in 2024 and will continue to expand these in 2025.

Co-founder Dr. Thomas Himmer at the awards ceremony (FoodBev Media Ltd. 2024, LINK )