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LUST & FEAST has been honored with the World Beverage Innovation Award 2024 in the "Low/No Alcohol Beverage" category. The non-alcoholic aperitif "Bucco" impressed the jury with its innovative overall concept.
As an industry newcomer, LUST & FEAST is holding its own against strong competition and positioning itself as an innovator in the world of non-alcoholic beverages. The young company from Wolfschlugen near Stuttgart was founded two years ago and has been on the rise with its non-alcoholic products since January 2024.
Their aperitif "Bucco" combines a finely tuned aperitif note with the highest standards of taste and elegance – a drink that redefines indulgence without alcohol. The fascinating taste of exotic, aromatic botanicals is reminiscent of cassis and is perfectly complemented by a hint of refreshing mint notes.
The award underscores the company's ambitions to elevate non-alcoholic alternatives to a new level and enrich the world of beverages. "The fact that, as newcomers to the industry, we can inspire not only many connoisseurs but also an expert jury with international standards is a great joy for us and a validation of our work," says co-founder Dr. Thomas Himmer.
With its non-alcoholic beverages, LUST & FEAST was able to secure strong partnerships in retail and catering in 2024 and continues to expand these in 2025.