JOURNAL — production

In the world of drinks, alcoholic beverages often enjoy a prestige that their non-alcoholic counterparts lack. Whether at a celebration, in a restaurant or at a quiet dinner, a glass of wine, a craft beer or an aged whisky is often seen as more valuable and luxurious than its non-alcoholic counterpart. But why is that? And how come non-alcoholic counterparts are sometimes even more expensive? The Cultural Significance of Alcohol Alcohol has a deep historical and social significance in many cultures. Wine, beer and spirits have accompanied humanity for thousands of years and are an integral part of religious ceremonies,...